Both dual core powerhouses, both with cutting-edge software of the time and both the brands behind them have been enjoying success with Android in recent times.
But with the launch of the One X, HTC has a new favourite to show off to all the world, meaning if you're after a top-end Sense experience, you won't be looking at the HTC Sensation XE any more.
But that doesn't mean it's going to slide right out of the top 20 ranking - as it's got a cheaper price tag and an upgrade to Ice Cream Sandwich to keep things ticking over nicely.
The camera is quality, browsing and UI speeds are still speedy and the overall build quality is sure to entice a number of users to still pick up the Sensation XE and play with it in their local phone outlet - especially with Beats Audio branding too.